A UK fashion retailer, answered 24/7 by ARIA.
A busy direct-to-consumer brand was fielding the same product, sizing, stock and shipping questions on its website — eating team time, and unanswered after hours. They wanted round-the-clock cover without hiring more support staff.
Their full catalogue, care guides and policies ingested, so answers come from real data. Replies in the retailer’s own tone. When a visitor shows buying intent, ARIA captures the enquiry and emails it straight to the team.
Routine product, sizing and shipping questions get an instant, accurate answer around the clock — the replies a team would otherwise write by hand, and the enquiries otherwise lost outside business hours.
A note on honesty: this is a demonstration build on a real product catalogue and brand voice.
