CASE STUDYFASHION · UK · ARIA CHAT

A UK fashion retailer, answered 24/7 by ARIA.

A shop owner folding linen shirts in a small fashion boutique
01 · THE BRIEFThe same questions, all day

A busy direct-to-consumer brand was fielding the same product, sizing, stock and shipping questions on its website — eating team time, and unanswered after hours. They wanted round-the-clock cover without hiring more support staff.

02 · WHAT WE BUILTARIA, trained on their world

Their full catalogue, care guides and policies ingested, so answers come from real data. Replies in the retailer’s own tone. When a visitor shows buying intent, ARIA captures the enquiry and emails it straight to the team.

03 · THE OUTCOMEAlways-on, on-brand

Routine product, sizing and shipping questions get an instant, accurate answer around the clock — the replies a team would otherwise write by hand, and the enquiries otherwise lost outside business hours.

A note on honesty: this is a demonstration build on a real product catalogue and brand voice.

Try ARIA yourselfWant this for your shop?